This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love. Stop over analyzing, life is simple. All emotions are beautiful. When you eat, appreciate every last bite. Open your mind, arms, and heart to new things and people, we are united in our differences. Ask the next person you see what their passion is, and share your inspiring dream with them. Travel often; getting lost will help you find yourself. Some opportunities only come once; seize them. Life is about the people you meet and the things you create with them, so go out and start creating. Live your dream, and wear your passion. Life is short.
《Anything you want》@ Derek Sivers
Posted on September 13, 2011 《Anything you want》是 Derek Sivers 的一本新书，Sivers 通过一系列故事讲述了自己由于兴趣爱好创建了CDBABY，然后把它做成一个事业，最终两千两百万美元的价格出售等事情。
《Anything You Want》是一本非典型的商业书籍。它主要讲述要怎么充满激情地生活，追问自己为什么要去做你做的事情，要做哪些重要的事情。这本书有助于你自己发掘自身那些使你开心和驱使你做事情的生活信念。
第二，放权和共同成长。让你周围的人学会做事情和学会解决问题的思考方法，共同成长和进步，而且在事业的过程中放权让自己的同伴参与管理。如果一个领导者在组织中不是帮助协作者成长，反而是压制协作者，那离开领导者是最好的选择。领导者的开放心态是很重要的， 什么是开放心态， Sivers的做法是 遇到问题把自己的做事情方式，思维方式与自己的伙伴分享，让自己的同伴能够担当自己的工作。虽然最后被自己的公司成员逼宫，但是由于对自己成员的潜移默化的培训，使得他们也能担当他所作的工作，使得公司最终可以“不需要他“，从而使Sivers从繁杂的事情中解放出来，有更多的时间为公司的长远计划做打算。
第三，创业的动机，是为了改变世界，为了挣钱，还是为了满足某些人的某些需求。Sivers给出的答案是 Don’t pursue business just for your own gain. Only answer the calls for help. 创业最基本的动机最好是为了满足某些人的某些需求，当你你能做出一些实际上有助于改善人们生活的东西，回报是随之而来的。当然在做事情的过程中，你是否很投入，做的开心这个也是值得考虑的事情。
** 我的笔记： **
People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.
Most people don’t know why they’re doing what they’re doing. They spend decades in pursuit of something that someone convinced them they should want, without realizing that it won’t make them happy. You need to know your personal philosophy of what makes you happy and what’s worth doing. The real point of doing anything is to be happy, so do only what makes you happy.
大多数人不知道怎么想要什么，看那么多的 Iphone 用户就知道了。
Business is not about money. It’s about making dreams come true for others and for yourself. Making a company is a great way to improve the world while improving yourself. When you make a company, you make a utopia. It’s where you design your perfect world. Never do anything just for the money. Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough? Don’t pursue business just for your own gain. Only answer the calls for help. Business is as creative as the fine arts. You can be as unconventional, unique, and quirky as you want. A business is a reflection of the creator.
Success comes from persistently improving and inventing, not from persistently promoting what’s not working. We’ve all heard about the importance of persistence. But I had misunderstood. Success comes from persistently improving and inventing, not from persistently doing what’s not working.
Your business plan is moot. You don’t know what people really want until you start doing it. A business plan should never take more than a few hours of work. Hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details. Any time you think you know what your new business will be doing, remember this quote from Steve Blank: No plan survives first contact with customers.
Starting with no money is an advantage. You don’t need money to start helping people.
You can’t please everyone, so proudly exclude people. Make yourself unnecessary to the running of your business.
So, I thought that by taking an unrealistically utopian approach, I could keep the business from growing too much. Instead of trying to make it big, I was going to make it small. The key point is that I wasn’t trying to make a big business. I was just daydreaming about how one little thing would look in a perfect world. Starting small puts 100 percent of your energy on actually solving real problems for real people. It gives you a stronger foundation to grow from. It eliminates the friction of big infrastructure and gets right to the point. And it will let you change your plan in an instant, as you’re working closely with those first customers telling you what they really need. They thought that was the weirdest thing. Doesn’t every business want to be as big as possible? No. Make sure you know what makes you happy, and don’t forget it. Trust.
But if you think true love looks like Romeo and Juliet, you’ll overlook a great relationship that grows slowly. If you think your life’s purpose needs to hit you like a lightning bolt, you’ll overlook the little day-to-day things that fascinate you. If you think revolution needs to feel like war, you’ll overlook the importance of simply serving people better.
This goes back to the utopian perfect-world ideal of why we’re doing what we’re doing in the first place. Now you spend a few years in relative seclusion, reading and walking. Go!
We all grade ourselves by different measures: For some people, it’s as simple as how much money they make. When their net worth is going up, they know they’re doing well. For others, it’s how much money they give. For some people, it’s how many people’s lives they can influence for the better. For others, it’s how deeply they can influence just a few people’s lives. For me, it’s how many useful things I create, whether songs, companies, articles, websites, or anything else. How do you grade yourself? It’s important to know in advance, to make sure you’re staying focused on what’s honestly important to you, instead of doing what others think you should.
There’s a benefit to being naive about the norms of the world— deciding from scratch what seems like the right thing to do, instead of just doing what others do.
Delegate or die: The self-employed trap . I answered the question, but more important, I explained the thought process and philosophy behind my answer. There’s a big difference between being self-employed and being a business owner. Being self-employed feels like freedom until you realize that if you take time off, your business crumbles. To be a true business owner, make sure you could leave for a year, and when you came back, your business would be doing better than when you left. I learned a hard lesson in hindsight: Trust, but verify. Remember it when delegating. You have to do both. I learned an important word: abdicate. To abdicate means to surrender or relinquish power or responsibility; this word is usually used when a king abdicates the throne or crown.
Never forget that you can make your role anything you want it to be. Anything you hate to do, someone else loves. So find that person and let him do it. For me, I loved sitting alone and programming, writing, planning, and inventing. Thinking of ideas and making them happen. This makes me happy, not business deals or management. So I found someone who liked doing business deals and put him in charge of all that.
Some people want to be billionaires with thousands of employees. Some people want to work alone.Some want as much profit as possible. Some want as little profit as possible. Some want to be in Silicon Valley with Fortune 500 customers. Some want to be anonymous. I live simply. I don’t own a house, a car, or even a TV. The less I own, the happier I am. The lack of stuff gives me the priceless freedom to live anywhere anytime.
Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury. 当然上面说的那么多，还是从一句话开始：了解你自己。 为了坦诚分享经验而写的书和为了赚取名声所写的书本质大不相同。这本书是依据过去的经验为对未来有好奇心的和有准备成为未来的创业者而写的书。值得阅读和分享。可能我的阅读体验不足以让你产生阅读的冲动，为何不自己尝试阅读这本书呢？你可以邮件给我，”碰巧“你会找到《Anything you want》的电子书在你的邮箱附件。
Well done, Sivers.